Project Description:

Jones Strategy and Consulting Group (JSCG) partnered with School of Rock – Carlstadt to address the challenge of declining enrollment during the summer. Our targeted, strategic efforts resulted in an impressive 34% increase in student enrollment over just three months. This remarkable outcome, achieved during a typically slow season for music schools, underscores our ability to turn challenges into opportunities and deliver measurable results.

Detailed Overview of the Project:

JSCG took an innovative approach to overcome the enrollment slump, focusing on data-driven marketing strategies and community engagement to ensure success. We conducted in-depth market research to understand local trends and used our findings to develop a multi-platform digital marketing campaign that resonated with both parents and students.

Goals and Objectives:

• Boost enrollment by at least 20% over the course of the summer.

• Maximize visibility through targeted social media advertising and community engagement.

• Foster a sense of excitement and belonging by highlighting student success stories.

Challenges and Solutions:

• Challenge: Music schools generally see a decline in enrollment during the summer, with parents opting for other activities.

• Solution: JSCG created an exciting digital campaign featuring performance highlights and testimonials that showcased the vibrant community at School of Rock, turning perceived obstacles into key selling points. We also implemented a special “first lesson free” promotion that helped convert interest into new sign-ups.

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